Very Alpine looking in the area around Innsbruck, the only part we've been to. Looks exactly as you would expect. They sell superb Xmas decs on the run up to Xmas, but very expensive. People were very friendly, nothing like the stereotypical German. Find out the gen on motorways before going. You need a pass if going through. We got done 15000 It Lira each way for 20 miles to and from the border, but there must be a way around this.

Innsbruck:- Mixture of the very modern and very picturesque. Lots of night-clubs, but didn't try any. Lots of arty type stuff as well. Don't bother with the horse carriage ride, it is cheap but is mostly round the modern boring bits. Parking is cheap in underground covered parks.